Jason Webb's often heard motto is "You must educate before you can advocate." He believes that policymakers are invariably dependent on concise and accurate information. While the introduction of those conversations is the foundation for advocacy, it's the ongoing discussion and exchange of ideas that tend to build success in the long run.

"If you can reduce complicated matters down to their core principles, then individuals will usually have a better chance of understanding them. Greater comprehension brings with it the likelihood that people will consider different perspectives on an issue. By increasing diverse viewpoints, we can collectively solve complex problems," he says.

For nearly three decades, Webb has worked in government relations, serving a diverse range of clients that include Fortune 500 companies, private equity firms, venture capitalist funds, trade associations, and nonprofit corporations.